7digital gets into household devices

UK online music service, 7digital and home entertainment specialist, Imerge have joined forces to implement a system that allows users to access and purchase high quality MP3s directly through Imerge’s home entertainment systems.

Imerge provides luxury entertainment systems that allow customers to record, store and playback music, video and media to multiple rooms in their home through connected control panels.

7digital is providing Imerge with a branded download store that will be fully integrated into the company’s entertainment systems.

Using 7digital’s application programming interface (API), Imerge will  provide customers with direct access to over six million MP3 tracks from the 7digital.com catalogue. All tracks will be in the high quality MP3 DRM-free format, meaning they can be transferred and played across any music device, including iPods and iPhones. Customers will be able to browse, purchase and download content through the XiVA store on their Imerge system, without accessing a web browser or using a computer.

Content purchased from the 7digital store will be automatically loaded onto the user’s Imerge system and accessible from anywhere in their home.

The integrated store will initially be offered to Imerge customers in the UK and US, with more territories to follow.

Cameron Wade, CEO at Imerge comments, “7digital’s offering ticked all the boxes – an extensive, high-quality DRM free catalogue, across multiple territories with a comprehensive & extensible API.  This has allowed Imerge to concentrate on delivering the compelling user experience expected by our discerning customers.”

Ben Drury, CEO 7digital adds, “We designed our API platform to make it very easy for consumer electronics companies to integrate a download store with their devices. Providing access to high quality digital media is becoming increasingly crucial for consumers and innovative companies like Imerge, who provide excellent in-home entertainment solutions.”

Drury continues “Instead of using traditional web based downloads via a browser, Imerge has incorporated the XiVA store into its hardware. This makes purchasing media content an instant and straight forward experience. This is the kind of customisation and integration that is achievable with our API.”

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