Amazon’s move to introduce its DRM-free MP3 download store in the UK is beginning to generate reactions from within the UK music industry, with competing online music service, 7Digital’s CEO Ben Drury noting his company went DRM-free first in the UK.
“We’d like to congratulate Amazon UK for finally entering the MP3 market albeit a little late,” he said. “We announced on September 16th that we were the first in Europe to achieve this. It’s great that general retailers like Amazon clearly recognise the importance of digital music for consumers and the MP3 universal music format which works on all devices.
“7digital.com’s sole aim is to provide consumers with a first rate music delivery service because that’s what we are and what we know. Their MP3 downloads are only 256kps quality so they are not delivering the high quality 320kps MP3’s unlike 7digital.com,” he noted.
“Amazon’s entry into the market is good news for the digital music consumer and will help accelerate the migration from physical format to digital. This is another victory for MP3 and another blow for iTunes – which doesn’t offer MP3s at all,” he said.
We anticipate more reactions during the course of the coming days.