It’s the latest step in the company’s attempt to make some money from the huge traffic YouTube receives, and the company has begun deploying the links below videos relevant to music and videogame partners, but this reach is set to spread.
“When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when users watch the trailer for an upcoming video game, they want to know when it will be released and where they can buy it,” the company announced on its blog.
“Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products — like songs and video games — related to the content they’re watching on the site. We’re getting started by embedding iTunes and Amazon.com links on videos from companies like EMI Music, and providing Amazon.com product links to the newly-released video game Spore on videos from Electronic Arts,” the company added.
Google also announced it is expanding AdSense to incorporate casual gaming by introducing AdSense for Games: “To continue to fuel the growth of online games for users, and as part of our ongoing efforts to develop new ways for publishers to earn revenue, Google announced today the availability of AdSense for Games, a programme that integrates video advertisements into web-based games, complemented by text and image ads”, the company said. “The programme helps advertisers reach its audiences in new ways.”
The company is working with select game developers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint and Sony Pictures.
This is just the beginning of building a broad, viable e-commerce platform for users and partners on YouTube. These retail links are currently only available to users in the United States, the company also said.