Bappz has introduced a brand new Facebook application built for Mothercare’s social networking site for parents Gurgle.com, ‘Name My Baby’.
“If you’re having a baby and are still uncertain of what name to choose, ‘Name My Baby’ provides a 20,000 name database to help you though the maze of choices,” the developers explain.
It’s not simply a reference service – you can enable an option for your Facebook friends to vote on their favourite names of those you are trying to decide between, and to make suggestions of their own.
The company was founded by pioneering internet and music entrepreneur Paul Myers and is currently working on additional Facebook and iPhone applications,
Myers told Distorted Loop: “Expect two more big name launches before you settle down for Christmas dinner.
“We firmly believe that a well executed Facebook application offers the best value digital marketing tool in today’s market. Any brand that doesn’t have one or two apps in their arsenal is missing an enormous opportunity. Having a relevant app that can engage your prospect and reinforce your brand is as important now as having a web presence.”