We7 today officially launched its ads-supported music service, offering UK music lovers the chance to listen to whatever music they choose for free, and offering a chance to buy their favourite music.
The service’s extensive catalogue includes music from a three million strong catalogue of artists including Kings of Leon, Pink, Nickelback, and Estelle.
We7 is adding up to 30,000 tracks a day to its collection of over 3 million licensed tracks, including many new releases as they become available.
The beauty of the service is that artists get paid when fans listen to their music.
We7’s ‘Big Listen’ launch campaign offers:
– On-demand, free unlimited instant access to full tracks and albums
– A searchable collection of free to listen tracks.
– A new “link and play system” which lets blogs and websites embed music on their sites from their favourite acts – legally – for example, here’s a classic Manics track:
Music fans can create personal playlists, share their favourites with their friends and buy the music they love at We7’s download store, where they can download high quality MP3s which are compatible with iPods and most other digital players.
We7 CEO, Steve Purdham, said: “It was just 18 months ago that we had the dream of delivering great music that’s free and legal for consumers and where artists and rights owners get paid. Today that dream’s a reality. We7 has great music and that builds great audiences which will be highly valuable to brands and advertisers. We’re hugely proud of our great service and very excited to be delivering it to the benefit of music fans, artists and brands alike”.
Geoff Taylor, Chief Executive at the BPI said: “Record labels are licensing a wide variety of new business models so music fans can access the music they want, when, how and where they want it, while respecting the rights of artists. We7 is a very good example of how the music business is leading the digital content revolution. But for digital entrepreneurs like We7 to continue innovating and investing in new services for consumers, we must tackle illegal downloading, which undermines the business case for all legal services. The BPI’s new partnerships with Government and internet providers aim to ensure that digital Britain can realise the enormous value that music and other creative works offer, if their value is respected.”
Excellent interview between MusicAlly and We7 co-founder, Stephen Purdham is available here.