The company will remove all audio advertising from its music tracks for the festive period (between Christmas Day and New Year’s Eve), so music fans can listen online to as many full tracks and albums as they want for free, completely uninterrupted by ads.
We7 CEO, Steve Purdham, said, “2008 has been a sea change year for digital music, with positive support and action coming from the music industry and great growth and acceptance for We7.”
He continued, “We7 is fast becoming one of the top UK music destinations for listening to music people want, and we are very optimistic about the prospects for digital music in 2009. We wanted to mark the end of 2008 with a token of thanks to our most important supporters, the music fans who use We7, hence the idea of an Ad-Free Christmas.”
Music fans can listen to any of the three million tracks currently offered by the service for free without ads. They can also purchase music they love in DRM-free MP3 format directly from the company, music which will work on an iPod, and a host of other music players.
In related news, eMusic this morning contacted subscribers to offer them 12 free festive-related tracks, led by an inspired version of ‘Deck The Halls’ performed by Twisted Sister.
Here’s a rather tasty Christmas-related track from the great Eartha Kitt.