Universal Music has teamed up with digital media firm Kyte to launch five free iPhone applications for a range of Interscope acts, including Lady Gaga, The Pussycat Dolls, Soulja Boy Tell `Em, the All American Rejects and Keri Hilson.
The applications are available today through the App Store and offer a range of features, including access to sundry content and fan-based social networking.
Features include artist-produced video content, mobile advertising, m-commerce links for purchasing music and merchandise, an RSS reader for up to the minute artist news alerts, and interactive features, including the ability to chat with other fans, comment and rate shows, and share content with friends.
Interscope Geffen A&M is the first to use the new Kyte turnkey solution that allows media and entertainment companies to easily deliver compelling native iPhone and iPod touch applications based on their existing online content.
“Kyte allows us to easily deliver iPhone and iPod touch apps that connect our artists with their fans in a fully immersive, interactive experience,” said Ted Mico, executive vice president of digital for IGA. “Fans will be able to watch exclusive, behind the scenes content, chat in real-time, and purchase artist content, all from their iPhone and iPod touch.”
“IGA artists are using Kyte to produce authentic, raw video content every day, which keeps fans coming back again and again to see what’s new and interact with each other,” said Daniel Graf, CEO, Kyte. “Bringing this experience to iPhone and iPod touch is a powerful, cost-effective way for companies to converge their online and mobile audiences into a single community.”