Universal goes Dada.net for mobile music

Universal Music has reached yet another deal to offer music in DRM-free MP3 format to music fans – even while the company hasn’t yet offered catalogue in the format to 65 million iTunes customers.

The new attempt to support a disruptive service this time champions one-year-old Sony BMG-owned service, Dada.net, which will now offer its users DRM-free full track MP3 downloads and ringtones for a monthly fee.

Dada is the only company to offer its content through all major mobile carriers – but where this gets more interesting is that the company “expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming weeks,” it said in the release announcing the Universal link. (Important to note this deal appears US only at this juncture).

Group (UMG) Partners With Dada Entertainment
Agreement Provides Dada.net Users with Access to DRM-Free Full-Track MP3 Downloads & Ringtones from World’s Leading Music Company Launch Kicks Off with Exclusive Download by Xtreme; Signed Guitar Sweepstakes from Multiplatinum Artist Toby Keith

Dada Entertainment currently offers Sony BMG’s e music catalogue and “will add content from other major and indie record labels in the near future,” the partners said.

Music fans who sign up for Dada.net are given 15 tokens per month for $9.99. Each token can be redeemed for one download of a full-track MP3, ringtone, or other mobile content including wallpapers and games. All MP3 tracks are DRM-free allowing consumers to transfer their download to any mobile phone, iPod or digital music player.

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