Universal Music Group has aped EMI, reaching a deal with ad-sponsored US digital music download service FreeAllMusic.com to offer consumers free, legal downloads from UMGs digital catalogue of acts.
Thousands of tracks from both labels are being made available now in FAMs current private beta period, where users get up to twenty free downloads per month, five per week, starting every New Music Tuesday. This is based on the usage patterns of a typical “hits-oriented” iTunes customer.
In exchange for watching one brief video commercial per download on the FreeAllMusic.com site, users receive a permanent download which they can enjoy with no further advertising or restrictions. There is no software required for the service.
To download a free track, registered users select a participating brand they prefer, and watch a brief video from that brand. Sharing of download activity can also be posted on popular social networking sites.
Charter brands for the private beta period include Coca-Cola, Warner Bros. TV, Zappos.com, Lionsgate, LG, inconcert3D, and Powermat.