The long-rumoured Product (RED) digital music service has been revealed – and it’s a digital music magazine, with U2, Coldplay, The Killers, the Dixie Chicks, John Legend, Bob Dylan and REM all signed-up to make a contribution.
The digital product now also has a name, RED(WIRE), and will be launched on World AIDS Day on December 1. All proceeds will go to help fight disease in Africa, and MSN will host the launch party on December 1, Billboard explains.
The subscription magazine will cost $5 per month and ships every Wednesday. The digital product will feature an exclusive song from a major artist, a song from an up-and-coming act and a multimedia piece, this latter part could be video, photography or any other digital media product.
All the songs are permanent downloads in unprotected MP3 format. Half of each month’s membership fee will be contributed directly to the Global Fund – it’s worth pondering over the fact that just five subscribers will generate enough money annually to provide a person living with HIV with antiretroviral treatment for one year.
The magazine will also include articles about the work (RED) does in Africa, and songs and other media will automatically load into iTunes.
As part of the launch promiotion you can sign-up now to the service and receive two issues for free. Customers can send two free issues to friends, and will be rewarded if those friends join RED(WIRE). The team for this product is led by Don MacKinnon, who says artists are already jostling to contribute music to help fight disease in Africa.
U2 recorded its exclusive track last Wednesday, others have joined together to create a Christmas song. Also in the upcoming line-up you can expect a new Dixie Chicks song, and more.
Jay-Z reportedly wants to get involved in spotlighting new acts, and more well-known artists may curate an issue.
There’s more information on the (RED) WIRE website.