The Filter.com and We7 reach music discovery deal

TheFilter.com has signed a deal with ads-supported music service We7 in which both firms will work together on new music filtering and recommendation tools for We7 users.

We7, which recently signed EMI for its ad-supported streaming music service, now has a catalogue of over three million tracks. But the site claims that it is now a challenge for its users to discover new music based on tastes due to the huge choice available. 
 
TheFilter.com’s integration into the We7 service will combat this problem by giving users access to its smart filtering tools. The tools use an advanced mathematical algorithm to filter out music that a user will not like and filter in content that reflects their taste.
 
The Filter engine will be used to recommend artists, albums and songs – first within a specific genre and then across more genres as it gathers more consumption and usage data related directly to the We7 catalogue. 
 
“At We7 we really believe it is critical that music fans can listen to the music they want, when they want with a simple ‘click’,” said Stephen Purdham, CEO at We7, “but with a catalogue at 3m tracks and growing, sometimes that choice becomes difficult. That is where the great recommendation technologies of TheFilter.com come into its own, providing easy suggestions to guide fans to music they will love, increasing their enjoyment of the We7 service.” 
 
David Maher Roberts, CEO TheFilter.com says: “I am delighted to be able to add We7 to our growing list of partners. The Filter’s smart recommendation engine is the perfect solution to help content owners and distributors connect more users to more of their content – and I am convinced that We7 will see an immediate effect.”  
 
Maher Roberts added that one of the major benefits of partnering with TheFilter.com is that “we share the aggregated usage data with all of our partners – this means that the more partners we have using our service, the greater the depth of the consumption data and the better the recommendations for all involved. We hope to be signing up a number of new partners in Europe and the US over the coming months.” 
 
TheFilter.com tools on We7 should debut later this year.

Read our interview with We7 CEO, Steve Purdham.

Read our interview with Peter Gabriel here

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