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Gartner yawns at Sony Ericsson Walkman phones

Sony Ericsson introduced its W902, W595 and W302 Walkman phones this week.

During the launch, the company’s Ben Padley, Head of music, said: “Since the launch of our first Walkman phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience – and the 77 million Walkman phones sold to date are testament to this commitment.”

Analysts at Gartner aren’t convinced the company’s really doing enough to see off the threat from ever-cheaper, consumerr-focused smartphones, as players such as BlackBerry, Nokia and Apple move into the music device space.
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