EMI Music has appointed one of the first wave of internet industry plus music visionaries, PeopleSound.com founder Ernesto Schmitt as president of its catalogue business, reporting to Elio Leoni-Sceti, EMI Music’s chief executive. He will join EMI next month.
Schmitt, 38, joins EMI from DSG International, Europe’s second largest consumer electronics retailer which operates the Dixons, Currys and PC World stores.
EMI plans to enter the increasingly crowded online music and video sales market with its own download service, to be made available through its existing portal, EMI.com.
The company already has some experience in this – it has been offering its Share service to music journalists for some while in order to securely distribute pre-release music to them for review.
There’s a strong likelihood the site will offer music streaming, as it is being described as a “learning lab” for people to discover new music. The company is increasingly forging its own digital destiny in online music – it’s no suprise last year’s biggest digital story comes from former EMI act, Radiohead, for example.