Tag Archives: streaming services

An interview with 7digital’s Ben Drury

We caught up with UK online music service 7digital’s chief executive Ben Drury this week. A seasoned digital music industry professional, he shared his insights on Apple’s music market challenges as competition proliferates, social networking in music, lossless music downloads and much more.

Distorted Loop: Why does music matter?
Ben Drury: Although music is not defined in Maslow’s hierarchy of needs (ref: http://en.wikipedia.org/wiki/Maslow_hierarchy_of_needs), I believe it must figure pretty highly on most people’s lists.  In all cultures, with the possible exception of some extremist religious societies, music forms an integral part of self-expression, social cohesion, worship etc
 
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CBS: online TV is tonic for broadcasters

CBS Interactive today released preliminary results of an intensive wide study on the impact of its online video streaming on its TV audience.
The ongoing study among 50,000 viewers of content through the broadcaster’s CBS Audience Network was conducted by Magid Media – and the findings should interest any broadcaster experimenting with online strategy:

– CBS’s video streaming of full-episodes attracts a younger audience;
– Online viewers are incremental to broadcast viewers;
– Online video streaming is a net positive for CBS because it drives Web viewers to television.
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