We talked about Penguin and others in their plans for the iPad yesterday, so there’s no sense repeating what was said. However, these two videos (courtesy of PaidContent UK) should make for interesting new insights into the publishers’ plans for the iPad and other next-gen eReader devices (at least until the electricity gets turned off…)..
The Financial Times and a plethora of education solutions seem set to join Penguin in a move to embrace the iPad as Pearson, the publisher behind both titles has confirmed it is making a shift to catch the digital wave with a range of iPad apps, including through its education products, which form the core of its international business.
One of the world’s oldest book publishers, Penguin Group, has announced a major move into digital publishing, announcing plans to develop content for the iPhone and other mobile devices.
As part of the initiative, dubbed “Penguin 2.0”, the company – the second largest trade book publisher in the world – has already made an application for the iPhone available through the iTunes App Store. The company also plans to introduce social networking and other community features within its new publishing paradigm over the next 12-months.
At present, Penguin’s iPhone application lets users read and comment on the Penguin blog, listen to the podcast, and browse new titles.