Tag Archives: paul rossi

Future chance, future challenge for the Apple TV

Apple’s “hobby” the Apple TV has a chance at becoming a ubiquitous household item, though the company may need to add support for non-Apple media services and implement many new features if it seriously intends making an iPod-level impact on this important growing market.

The reason Apple has the chance is visible in the growing momentum behind development of solutions to bring online video to the front room – a sector becoming quickly more intense.

Online video on-demand services such as iTunes or Hulu are hot properties, meaning many more devices – including TVs offering features similar to the Apple TV – should begin to reach market en masse starting next year. And even if Apple does not develop such solutions there will still be winners and losers in the race to offer the ‘iPod’ equivalent of the multimedia for the front room box.

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