Apple’s iPad is ‘exciting and scary’ a senior New York Times executive working on that newspaper’s digital strategy told an Australian digital media conference this weekend.
Marc Frons is the NYT’s chief technology officer, and he calls Apple’s new iPad a “revolutionary” and “exciting” proposition for publishers. He says the system will combine the best of print and digital in one “thing”, promising “’exquisite typography” and ”dynamic page layout”, according to Stuff.co.nz.
He was speaking at Fairfax Digital’s Media 2010 conference in Sydney. ”It’s both very exciting and scary for us,” he said, confirming the move to create content for the device is deeply linked by his newspaper’s decision to put up a pay wall around its online content in 2011.