Will Apple’s Mac sales survive the PC price war?

The iPad invasion has devoured the netbook business and driven the PC industry into the ground, so expect a price war this Christmas as PC manufacturers, led by Acer [ACER INC] and Lenovo [LNVGY], struggle to woo new customers with a PC price war. But, with a reputation as a top-tier computer maker which does not compete on price, can Apple’s [AAPL] Mac sales survive the onslaught of the PC price cuts?

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Why Apple’s ARM Takeover May Make Sense

So the news is that Apple may acquire Cambridge-based chip designer, ARM Holdings for $8 billion.

Chips designed by ARM now feature in nearly every one of the 4bn mobile phones in use around the world. ARM designs are deployed in Apple iPhones and iPads.

Analyst Richard Holway of TechmarketView said. “I have no idea if there is any validity in (the rumours) but makes sense as Apple designed the main chip for the iPad inhouse and doesn’t want to see its technology used in other competing products.” Read the rest of this entry »

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Look And Wonder At How Important The iPhone Has Become

Here, courtesy of Silicon Alley Insider, is a nice graph which shows you – plainly – just how important iPhone is to Apple, representing 40 percent of company revenues.

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Found: Jonathan Ive Says Computers Can Be Sexy

From the archives, cheers 9to5 for the tip.

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MacBook Tuesday: Apple Announces New And Improved MacBook Pros

Alright people, you know the drill. Apple’s expected to introduce new MacBook/Pro/Air today, and the Apple Store went down around five minutes ago at c. 11.39 UK time.

Sure enough around 1:30pm the Apple Press Release appeared – so read all about the new Macs in the release below – they’re faster, offer excellent battery lives and we’re very curious about the graphics processor.

Apple Updates MacBook Pro Line

CUPERTINO, California—April 13, 2010—Apple® today updated the MacBook® Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple’s new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors.

The new MacBook Pro is as advanced on the inside as it is stunning on the outside,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency.”

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eBook Poker: Amazon Plays ‘Kindle for Mac’

Amazon has kept its promise with the introduction of “Kindle for Mac”, a free application which lets you read Kindle titles on your Mac.

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TalkTalk switches 1,500 staff from PCs to Mac

TalkTalk is dumping Windows to make the switch to Apple Mac, revealing it intends giving MacBooks to its 1,500 UK staff as it demerges from Computer Warehouse.

The company told The Times it is currently testing MacBooks with 150 staff members at its London head office. Once the trial succeeds, TalkTalk will introduce MacBooks across its entire UK workforce this year.

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Apple is UK’s top online electronics retailer

Apple has climbed one spot on its November 2009 online retailers position to claim fourth place in the latest chart as defined by IMRG and HItwise.

Amazon UK (which does sell “electricals”) continues to hold first place in terms of the number of visits, followed by Argos and Play.com. And while both Amazon and (to a lesser extent, Argos) sell some technology goods, Apple’s fourth place position puts it up ahead of dedicated CE retailers including Currys (17th place) and Comet (25th place).

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Video: The anatomy of Apple design

Anatomy of Apple Design from Transparent House on Vimeo.

“Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.”

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Come see the young Steve Jobs riding free on his BMW ‘Hawg’

See him up there? That’s the young (27-year old) Steve Jobs, posing on his bike for a few shots to illustrate freelance writer, Moira Johnston’s feature “High Tech, High Risk, and High Life in Silicon Valley”, published way back in October 82.

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