Tag Archives: Loopt

Opinion: Apple’s App Store Hints Future Ads Strategy

Some say it isn’t where you’re going nor where you’ve been that counts, it’s just precisely where you’re at as you join your life’s internal dots. So let us now speculate on the meaning of the latest location-focused iTunes promo, as spotted by TechCrunch.

iTunes right now is featuring the top five location-based services via its iTunes Store, both on the Web and the iPhone. And we think the promo is a table-setting deal for future Apple ads-serving solutions. Continue reading

iPhone ascendant, users happy, sales strong

iPhone users are more comfortable with advertising within their apps and more likely to use and install applications on their device than users of any other smartphone, new research scheduled for release today informs.

TNS Compete will reveal initial iPhone-focused findings as it launches its new Smartphone Intelligence service, offering survey-based and behavioral analysis on smartphone use.

Continue reading

Social networking’s sexier than Blu-ray

The price of Blu-ray players and discs seems set to fall this season, as those involved seek to take the format into the mass market – meanwhile that market’s changing, with consumers flocking to sign-up to location-based social networking services for their mobile phones, a pair of ABI Research reports claim.

“Blu-ray vendors and dealers are starting to realize that for Blu-ray to become the next DVD, they need to lower player prices in order to generate interest and build volumes,” said ABI Research principal analyst Steve Wilson.
 
Continue reading