Following Atlantic’s introduction of its socially-connected Fanbase application this week, Warner Music has invested in its own music and social networking start-up, uplayme.com.
In a related move, Dan Pelson left his post as Senior VP of Global Consumer Marketing at Warner Music to become CEO of uPlayMe. The smaller company introduced its new recommendation tools for sharing music and video with others this week. Continue reading →
Atlantic Records taken a step toward combining social networking with music sales, introducing its Fanbase service.
As I suppose it would to promote the launch, the label calls Fanbase “a groundbreaking digital fan experience”. Assembled using Adobe AIR technology, the first bands to stake some space on Atlantic Fanbase include. T.I., Simple Plan, Shinedown and Pretty Ricky. Continue reading →