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Lily Allen album promo’s an online game

Parlophone has introduced an online game to promote the launch of Lily Allen’s new album, ‘It’s Not Me, It’s You’ due for release 9 February 2009.

The game, ‘Escape the Fear’, is based on content from the album and the initial single, ‘The Fear’. It features an animated Lily Allen working her way through ten levels of musician-related action, avoiding obstacles such as paparazzi cameras, rabid handbag dogs, evil bankers throwing credit cards, alcohol, demonic puzzles and various other obstacles which make play more difficult.

Dan Duncombe, Digital Director at Parlophone, says the game is part of an integrated online launch for Lily Allen’s new album:

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