The Official Charts Company (OCC) has released new figures detailing the precise impact inclusion in the Brit Awards has made on sales of music from highlighted artists.
The data underlines yesterday’s revelations by the UK chart invigilator which indicated inclusion within the Brit Awards show had made an immediate impact on sales from certain acts.
The information also underlines the growing importance of iTunes and other digital music services as a part of an immediate music acquisition ecosystem for music lovers experiencing new artists on television or radio.
Online music sales in the UK saw an immediate impact during last night’s screening of the Brit Awards, UK charts administrators, the Official Charts Company revealed this afternoon.
The chart position invigilators noted increased sales of downloads were apparent within moments of the awards show starting, with artists who either won awards or played live at the show seeing their sales far outperform the market.