Parlophone has introduced an online game to promote the launch of Lily Allen’s new album, ‘It’s Not Me, It’s You’ due for release 9 February 2009.
The game, ‘Escape the Fear’, is based on content from the album and the initial single, ‘The Fear’. It features an animated Lily Allen working her way through ten levels of musician-related action, avoiding obstacles such as paparazzi cameras, rabid handbag dogs, evil bankers throwing credit cards, alcohol, demonic puzzles and various other obstacles which make play more difficult.
Dan Duncombe, Digital Director at Parlophone, says the game is part of an integrated online launch for Lily Allen’s new album:
The BBC is serious about attempting to deploy its iPlayer video-on-demand technology as an industry standard, announcing new partnerships with ITV and BT, “to promote a common industry approach and consumer offer to deliver on-demand TV over broadband.”
Such a pan-industry approach may in future pit the BBC and partners against other existing online TV solutions, including iTunes in the UK and similar services elsewhere.
“We’re currently working on an exciting new solution for 100 percent reliable launch into frontscreen. Look for this in the next version,” revealed Scott Davilla.
Meanwhile, atvusb-creator-1.0.b9 and atv-win-1.0.b9 have been made available for download. Both include XBMCLauncher-0.8 and SoftwareMenu-0.741 as well as ssh/bintuils.
Wolfgang’s Vault is the collector’s site for multimedia music memorabilia, offering a vast selection of some of the world’s rarest – and potentially most treasured – music and music-related “stuff”. And now it’s available in the UK, through your iPhone or your iPod touch.
We were in touch with Eric Johnson, President and CEO, Wolfgang’s Vault overnight, he describes his service as, “The only online site dedicated to telling the comprehensive story of the live music experience of the past five decades.”
One time manager of Pink Floyd, Sincere Management’s Pete Jenner slammed iTunes for its effect on album sales at a UK music industry event this week.
Speaking at a MusicTank conference, he said Apple’s music store has “had the disastrous effect on the record industry of debundling the album.” He complained cherry-picking tracks from albums means consumers now “buy the two album tracks that are worth buying,” Music Week informs.
Sony Pictures Television has reached another interesting deal with iTunes, offering its all-new legal drama, ‘Canterbury’s Law’ for purchase through the UK arm of the service.
It’s not the first television series the company has introduced into the UK market in this way – both Damages and Rescue Me (the first episode of the latter was made available free) also reached these shores through iTunes.
The value of unlicensed music trafficked on P2P networks in 2007 was $69 billion, according to new MultiMedia Intelligence research, though the researchers warn the value shouldn’t be seen as lost revenue but instead reflects the “fair value” on a per–track basis of traded music files.
“A $69 billion figure is staggering to contemplate, but it effectively illustrates the impact of piracy on the music industry,” according to Rick Sizemore of MultiMedia Intelligence.
Futurist Gerd Leonhard talks about how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.
We like what they’re saying, to be blunt. The label seems prepared to make the transition away from music retail and toward relationship management, working to bring fans and bands closer together, which is exactly what most people have been saying all the labels should do.
We think EMI’s extensive recent root and branch reorganisation means it’s closer than most to achieving that dream.
Parlophone has introduced an online game to promote the launch of Lily Allen’s new album, ‘It’s Not Me, It’s You’ due for release 9 February 2009.
