Tag Archives: Digital Music Forum West

UPDATED: iPhone boosts Pandora growth

UPDATED STORY – (Error First, Westergreen said that the iPhone accounts for half of Pandora’s NEWusers , not total users. Second, Pandora doubled growth):

The iPhone has helped Pandora double its growth rate, revealed company chief Tim Westergreen at Digital Music Forum West last week.

Westergreen also noted the imminent shakedown among webcasters, now MySpace Music has launched with major label support. “I think the fate of the small webcasters will be determined in the next few months,” he said.

The iPhone has been a Pandora growth story, he confirmed – iPhone accounts for 1.5 million of Pandora’s 17 million members – and has doubled growth rate from 20,000 to 40,000+ new users each day. “It has people thinking a little differently about what internet radio is,” Westergreen said, noting that attempts to prove a subscription model for access to content have so far failed.

But Westergreen doesn’t buy into the ‘access not ownership’ mantra that’s causing so much excitement: “I think I listen to iTunes more than Pandora… I’m not somebody who believes that’s all going to vanish,” he added, but pointed out, “People don’t want to have to work for their music” he said.

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