Tag Archives: Cupertino

AAPL histories: An essential selection

Apple is at once the world’s most secretive company while also being the one which generates more column inches than any other firm on the planet. Millions of people worldwide are fascinated by what happens in Cupertino, even if they don’t use the disruptive products invented there.

What follows are six of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.

We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.

We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.

So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…

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iPhone nano for Spring 2009?

Barclays Capital analyst Ben Reitzes this week re-launched speculation concerning Apple’s plans to diversify its iPhone line with the introduction of a less well-featured ‘iPhone nano’, but not until Q3 2009 at the earliest.

In a note to clients despatched this week Reitzes cut his earnings projections on Apple to reflect the globally-depressed market – but insists there’s plenty of vim and vigour left to Cupertino in the months to come.

The analyst also speculated Apple may plan to introduce a cheaper entry-level iPhone to widen its addressable market. The speculation suggests the new device will be like an iPod, but won’t have the capacity to download and use App Store applications.

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Judge raps Apple’s Papermaster iPod plan

Apple’s iPod plans took a hit last night when a New York judge banned newly-recruited team leader, Mark Papermaster, from taking employment with the Cupertino company.

Apple this week announced it had hired Papermaster away from IBM, where he led that company’s server operations. Papermaster is to replace Tony Fadell (who resigned Apple this week) as head of Apple’s iPod group. (Senior Vice President of Devices Hardware Engineering).

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