Just a short note, but in July last year Apple CEO, Tim Cook, reportedly signed-up for a Fancy account for some reason. We didn’t know why, but I will say that when I looked at the all-new Apple Store App for the iPad (like Amazon but good) it seemed pretty clear he fancied some of the ideas he saw. That’s not to say Apple stole any ideas, but he was obviously looking for a graphically-rich, shareable, social-friendly inspiration for ideas to support the Apple Retail Store, and I think he drew some inspiration from The Fancy. And why wouldn’t he? He was responsible for the Apple Store at that time, as the company couldn’t find a decent man for the job (and they picked a very smart woman instead). Just a thought.