Some say it isn’t where you’re going nor where you’ve been that counts, it’s just precisely where you’re at as you join your life’s internal dots. So let us now speculate on the meaning of the latest location-focused iTunes promo, as spotted by TechCrunch.
iTunes right now is featuring the top five location-based services via its iTunes Store, both on the Web and the iPhone. And we think the promo is a table-setting deal for future Apple ads-serving solutions. Continue reading →
Apple has introduced its two latest iPhone ads, First Steps and On Hold.
First Steps aims at parents wanting to keep an almost Big Brother oversight on every step of a babies life, from recording the first steps on an iPhone 3GS, to holding a conference call to talk about the clip. Ahhh. (More video after the break) Continue reading →
The event, which takes place in London on November 25, asks if behavioural targeting will save internet publishing or if it is instead a moment that marks the death of privacy.
Although the potential audience for internet publications dwarfs that of print editions, digital ad revenues have lagged well behind those for the print publications they are slowly replacing, driving the industry to look to targeting ads to specific viewers.
MySpace’s MyAds scheme is to be opened up to the public with the company particularly hungry to convince bands to use the service, which will let them create banner ads targeted at specific demographic groups of MySpace users.
Billboard claims 1,100 categories of interest, ranging from hip-hop to rock to tattooing. There is a $25 minimum per campaign.
This ads took has been available in private beta to a small pool of MySpace users for a few months after being introduced for large brands last year.
We7, which recently signed EMI for its ad-supported streaming music service, now has a catalogue of over three million tracks. But the site claims that it is now a challenge for its users to discover new music based on tastes due to the huge choice available.
TheFilter.com’s integration into the We7 service will combat this problem by giving users access to its smart filtering tools. The tools use an advanced mathematical algorithm to filter out music that a user will not like and filter in content that reflects their taste. Continue reading →
The deal means a vast slice of EMI’s repertoire of artists – including We7 founder investor Peter Gabriel – will be available on We7.com through both on-demand, ad-funded audio streaming and paid-for MP3 downloads.
We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, create personal playlists, and share their favourites with their friends. Continue reading →
In another move to create its own online media matrix, Google has reached a deal with Family Guy creator Seth MacFarlane to run a number of short cartoons over its AdSense network. The internet giant has selected thousands of Websites to take part in the deal, and has lined up some serious advertising dollars, reports claim.
The Google content network comprises hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the content network, you can expand your marketing reach to targeted audiences – and potential customers – visiting these sites every day. There’s no larger network for contextual advertising in the world.
The network will run 50 short episodes of Seth MacFarlane’s Cavalcade of Cartoon Comedy across thousands of web sites known to be hangouts for his target audience, comprised mostly of young men. Episodes won’t last longer than two minutes, according to the New York Times, with one cited episode called “Mac Cow Disease” clocking in at 38 seconds. Advertising may appear in the form of preroll spots or “lower third” banners during the episode.
In related news, Apple’s iPhone ships next week, the BBC is looking to developing a set-top box to make internet content viewable on a TV, and Adobe continues to press the advantages of Flash. The only player that doesn’t seem to be taking the space seriously is the usual suspect, Microsoft.