Tag Archives: ads

Opinion: Apple’s App Store Hints Future Ads Strategy

Some say it isn’t where you’re going nor where you’ve been that counts, it’s just precisely where you’re at as you join your life’s internal dots. So let us now speculate on the meaning of the latest location-focused iTunes promo, as spotted by TechCrunch.

iTunes right now is featuring the top five location-based services via its iTunes Store, both on the Web and the iPhone. And we think the promo is a table-setting deal for future Apple ads-serving solutions. Continue reading

Apple urges pester power in latest iPhone ads…

Apple has introduced its two latest iPhone ads, First Steps and On Hold.

First Steps aims at parents wanting to keep an almost Big Brother oversight on every step of a babies life, from recording the first steps on an iPhone 3GS, to holding a conference call to talk about the clip. Ahhh. (More video after the break)
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We7 goes ad-free for Christmas

Joining the list of online music services making seasonal offers, ad-supported music service We7 has become an ad-free service for the Christmas season.

The company will remove all audio advertising from its music tracks for the festive period (between Christmas Day and New Year’s Eve), so music fans can listen online to as many full tracks and albums as they want for free, completely uninterrupted by ads.
 
We7 CEO, Steve Purdham, said, “2008 has been a sea change year for digital music, with positive support and action coming from the music industry and great growth and acceptance for We7.”

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Qtrax reaches distro deal with Sony BMG

Ad-supported music service Qtrax may lag behind We7 when it comes to taking its service online, but has taken another step closer to its promise, reaching a third major label deal with Sony.

Under the deal, Qtrax will offer Sony’s digital music catalogue for free to music fans who install the Qtrax download client. Qtrax already has similar deals in place with EMI and Universal.

Sony will allow the service to offer the same digital music it already sells through iTunes and makes available through other online music services.

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Big Brother is watching – crisis, or opportunity?

New Media Knowledge’s (NMK) next event looks at the pros and cons of behavioural targeting.

The event, which takes place in London on November 25, asks if  behavioural targeting will save internet publishing or if it is instead a moment that marks the death of privacy.

Although the potential audience for internet publications dwarfs that of print editions, digital ad revenues have lagged well behind those for the print publications they are slowly replacing, driving the industry to look to targeting ads to specific viewers.

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MySpace MyAds offers bands a platform

MySpace’s MyAds scheme is to be opened up to the public with the company particularly hungry to convince bands to use the service, which will let them create banner ads targeted at specific demographic groups of MySpace users.

Billboard claims 1,100 categories of interest, ranging from hip-hop to rock to tattooing. There is a $25 minimum per campaign.

This ads took has been available in private beta to a small pool of MySpace users for a few months after being introduced for large brands last year.

MySpace Music was launched last month, offering on-demand music streaming and song downloads.

The Filter.com and We7 reach music discovery deal

TheFilter.com has signed a deal with ads-supported music service We7 in which both firms will work together on new music filtering and recommendation tools for We7 users.

We7, which recently signed EMI for its ad-supported streaming music service, now has a catalogue of over three million tracks. But the site claims that it is now a challenge for its users to discover new music based on tastes due to the huge choice available. 
 
TheFilter.com’s integration into the We7 service will combat this problem by giving users access to its smart filtering tools. The tools use an advanced mathematical algorithm to filter out music that a user will not like and filter in content that reflects their taste. Continue reading

We7/Pias deal brings some indies over

PIAS Digital will make songs from over 250 independent labels available to Peter Gabriel and Steve Purdham’s start-up, We7.

We7 last week reached a similar distribution deal to carry catalogue from EMI, following the achievement of a distribution deal with Warner Music in August.

Songs will be made available through the service for ads-funded music streaming and also as DRM-free MP3 downloads music fans must pay for.
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We7 signs EMI to ad-supported music service

Ads-supported free music service, We7, has reached a deal with EMI Music which brings 400,000 tracks to the service catalogue.

The deal means a vast slice of EMI’s repertoire of artists – including We7 founder investor Peter Gabriel – will be available on We7.com through both on-demand, ad-funded audio streaming and paid-for MP3 downloads.

We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, create personal playlists, and share their favourites with their friends.
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Google makes video ad play

In another move to create its own online media matrix, Google has reached a deal with Family Guy creator Seth MacFarlane to run a number of short cartoons over its AdSense network. The internet giant has selected thousands of Websites to take part in the deal, and has lined up some serious advertising dollars, reports claim.
The Google content network comprises hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the content network, you can expand your marketing reach to targeted audiences – and potential customers – visiting these sites every day. There’s no larger network for contextual advertising in the world.
The network will run 50 short episodes of Seth MacFarlane’s Cavalcade of Cartoon Comedy across thousands of web sites known to be hangouts for his target audience, comprised mostly of young men. Episodes won’t last longer than two minutes, according to the New York Times, with one cited episode called “Mac Cow Disease” clocking in at 38 seconds. Advertising may appear in the form of preroll spots or “lower third” banners during the episode.
In related news, Apple’s iPhone ships next week, the BBC is looking to developing a set-top box to make internet content viewable on a TV, and Adobe continues to press the advantages of Flash. The only player that doesn’t seem to be taking the space seriously is the usual suspect, Microsoft.