Tag Archives: Admob

Opinion: Apple’s App Store Hints Future Ads Strategy

Some say it isn’t where you’re going nor where you’ve been that counts, it’s just precisely where you’re at as you join your life’s internal dots. So let us now speculate on the meaning of the latest location-focused iTunes promo, as spotted by TechCrunch.

iTunes right now is featuring the top five location-based services via its iTunes Store, both on the Web and the iPhone. And we think the promo is a table-setting deal for future Apple ads-serving solutions. Continue reading

Apple’s iPhone explodes across South East Asia as O2 UK price war story grows

Apple’s iPhone is becoming the dominant device in key territories of SouthEast Asia, while in the UK carrier O2 continue to aggressively defend its iPhone franchise as price war breaks out.

O2 is planning to launch a two-year Apple iPhone tariff for £25 per month. The tariff will include 100 minutes and unlimited texts. That follows announcement of a SIM-only deal last week.

O2 has much to fight for. It has sold over 2 million iPhones in the UK, but now faces stiff competition from other carriers who have broken its once exclusive hold on UK iPhone sales. Vodafone and Orange are both seizing share, with the former company confirming 100,000 new iPhone sign-ups in the first week the product went on sale.

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Apple’s iPhones sales ablaze on word-of-mouth

91 per cent of iPhone users would recommend Apple’s flagship mobile device to a friend or colleague and 88 per cent would recommend the iPod touch, according to data from mobile ad network AdMob.

Also interesting, 16 per cent of iPhone users plan on purchasing an iPad, while 24 per cent of iPod touch users plan on buying an iPad.

Additional stats confirm it is Apple versus Google in the smartphone space, at least in the US:

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