Steve Jobs makes an embarrassing call

A splendid story, Apple CEO Steve Jobs called the iTunes customer who downloaded the ten billionth song this week to offer congratulations (and tell them about the prize) but didn’t get the fanboi adulation he likely expected… instead he encountered father of three and grandfather of nine, Louie Sulcer.

And Sulcer thought someone was pulling his leg.

“I have a son that loves to play tricks and he does that every now and then — calls me and imitates somebody.” After three or four times of asking “Come on now, who is this,” Sulcer realized that his caller ID read simply “Apple,” and only then did he believe that he was the winner of the contest and a $10,000 iTunes card, Rolling Stone tells us.

Sulcer didn’t even know there was a contest going on when he downloaded Johnny Cash’s “Guess Things Happen That Way.”

However, three or four attempts was all it took for the world’s most convincing CEO to convince the prize winner his call was for real. We suspect it was the funniest call Jobs’ has made for a while – he’ll either be smiling or seething, either way, in the words of Johnny Cash, “Guess Things Happen That Way”.

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