Sony Ericsson introduced its own digital music service, PlayNow arena, an online store selling music, games and applications free of DRM over the air.
The service is live now in Sweden, Denmark, Finland and Norway, with support for additional territories promised at a later date. The service launches with a claimed million tracks, though Billboard notes Universal to be the only major not yet to make content from its catalogue available through the service.
Sony Ericsson says the service will launch in other European markets this year followed by Latin America and the Asia Pacific region in 2009.
The company has organised its store around a dual download policy – basically, when you buy a piece of music you get two files, one a DRM-free MP3 for your computer, the other a DRM-encrusted smaller file for your mobile phone.
The service can be accessed via computer or supported Sony Ericsson mobile phones.