Sky opening up to more viewers online

Sky plans to offer its online video content to a much wider range of viewers, making shows available online through its Sky Player service to viewers who aren’t subscribed to its TV shows for the first time, the company said this week.

Sky will launch its subscription TV service via its online Sky Player platform meaning UK and Irish customers will be able subscribe to watch a package of channels from Sky on their PC or Mac without the need to install a TV-based service as well. 

The plans were announced in a speech by Mike Darcey, Sky’s Chief Operating Officer, at the Media Guardian Changing Broadcast conference in London today. 

Darcey said: “We want to make it easy for customers to enjoy great TV on their terms. Sky Player already gives more flexibility to Sky TV customers and soon we will offer some of the most popular pay TV channels through a standalone subscription to a secure online platform. While the laptop won’t replace the TV experience for most people, we’re creating more choices to allow customers to choose the option that suits their lifestyle.” 

The service will offer access to some of Sky’s most popular channels along with channels from other broadcasters. Some of the channels will be available from launch, with more being added to the service over time. An online electronic programme guide will also feature, as will a range of other on-demand content.

Customers will be able to choose from a number of online subscription packages, while existing Sky TV customers will continue to enjoy access to Sky Player’s on-demand content with their core TV subscription. 

Sky Player currently offers access to thousands of hours of content from Sky channels – including Sky1, Sky Sports, Sky Arts, Sky Movies, Sky News and Sky Real Lives – and a range of third party channel providers, including the BBC, National Geographic, The History Channel and ESPN Classic.  

Full details on channel line-up, pricing and launch date will be available in due course.

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