Skint Records goes digital for DJ promo

Skint Records has reached a deal with FATdrop in order to provide promotional records to DJs digitally.
One of the biggest names in UK dance music, Skint Records is home of Fatboy Slim, Midfield General and X-Press 2. Skint will be using FATdrop’s digital promo service to send pre-release music to DJs, broadcasters and reviewers, replacing CD or vinyl mail outs.
“It will take us a couple of minutes to send out a digital promo, compared to a good few hours to mail several hundred CDs,” explains Andy Mckirdy, Skint Records. “It’s going to save us a huge amount of time.”
Using the FATdrop service, Skint will be able to easily create, manage, send and monitor promotions all in one place; slashing promo production costs, mail out costs and time spent chasing contacts.
The service also makes it easier to gather and evaluate reactions to new releases. labels and promoters can see how many people have received and downloaded a promo, how many clicks each promo has had, and the feedback it’s received.
Mckirdy explains: “We’ve been getting feedback from across the board that DJs and reviewers prefer digital; for DJs it means they get a track instantly wherever they are in the world, and for reviewers, it’s one less CD to rip.”
“FATdrop is over the moon to be working with industry legends, Skint Records,” said Chris Gorsuch, director and co-founder, FATdrop. “They helped put Brighton on the map for dance music, and we look up to them as an innovative local label with a worldwide presence.”
The first promo Skint will send out through FATdrop will be Detboi’s debut single for Skint ‘Jump Up Jump Down’.

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