Saturday’s Times will ship with a ten-song iTunes/REM promotion, music fans.
Music Week reports “the first iTunes card newspaper covermount” to promote the new REM live album, Live At The Olympia.
The report explains: “The Times will tomorrow (Saturday) come with an REM-branded iTunes card offering 10 live REM songs free for every reader, five of which comes from the band’s new live album.”
The Times has worked with iTunes on music giveaways before, but this is the first time a card’s been used.
“It gives labels the opportunity to generate real direct sales of artist catalogue from cover mounts for the first time,” the report states.