Robbie Williams will make his new album Reality Killed The Video Star, available on Spotify three days before its release.
The record ships next week and will be streamed from midnight on Friday.
U2 previously made their record No Line On The Horizon available on Spotify prior to its official release. It later debuted at number one on the album chart.
The singer recently confirmed that he will mount a challenge for Christmas number one by releasing new single ‘You Know Me’ on December 14.