YouTube will soon sell spaces on its search results pages to advertisers, yet another in its series of attempts to monetize its hugely popular service. This will enable anyone with a video available on the service to promote it on search results pages. More after the clip…
“With 13 hours of video uploaded to YouTube every minute and millions of viewers watching hundreds of millions of videos every day, the popularity of YouTube can be a mixed blessing for users. While it’s easier to get your 15 minutes of fame (or more, depending on who you are), it can be difficult for people to find your video in the first place, even if it’s exactly what they’re looking for,” the company informs on its blog.
Promoted videos are featured on the right-hand side of the YouTube search-results page with a small image and some text. As is usual with Google, ads are charged for on a cost per click basis, with advertisers able to set the max price they’re prepared to pay.
Other recent Google moves to make a profit stream from YouTube, which the company acquired for $1.65 billion two years ago, include showing ads within videos, sponsored contests and adding the capacity to purchase songs from iTunes and Amazon.
Earlier this week the service also confirmed plans to screen whole movies from MGM through its online service.
At present, Google execs know YpuTube’s a hot property, calling it the “world’s largest video discovery platform.”
“We do not believe there is one advertising solution for YouTube,” said Matthew Liu, Product Manager, YouTube, “but lots of valuable ways for advertisers to engage with our audience. The scale of YouTube Sponsored Videos…should create exciting opportunities for users, partners, and advertisers.”
YouTube Sponsored Videos is currently only available in the US, but Gogle hopes to bring it to other countries soon.