Olympic 2008 coverage tests online skill

Olympics 2008 coverage continues to emerge as a key online play for content delivery companies – now Adobe has thrown its hat into the ring, revealing a deal with CCTV.com to offer online sporting event coverage in China.

Adobe and CCTV.com will offer online coverage of the Beijing Olympics to sports fans in China and Macau through a dedicated online channel for the event. The online broadcast system’s based on Adobe Flash and Flex technology.

The partners promise 5,000 hours of on-demand protected streamed video content, including full event replays, highlights, features, interviews and encore packages.

“Over the past year, we’ve developed new media platforms based on the most advanced Internet technologies,” said Wang Wenbin, general manager for CCTV.com. “By teaming up with Adobe, we can provide sports fans and consumers an engaging online experience for the Beijing 2008 Olympic Games and beyond. We chose to partner with Adobe because Adobe technologies enable us to deliver a compelling Web 2.0 experience consistently to people across platforms.”

Naturally, the buzz word of the moment’s part of the package – social networking features within the coverage will enable fans to share aspects of their Olympic experience with friends.

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