The Official Charts Company (OCC) has released new figures detailing the precise impact inclusion in the Brit Awards has made on sales of music from highlighted artists.
The data underlines yesterday’s revelations by the UK chart invigilator which indicated inclusion within the Brit Awards show had made an immediate impact on sales from certain acts.
The information also underlines the growing importance of iTunes and other digital music services as a part of an immediate music acquisition ecosystem for music lovers experiencing new artists on television or radio.
OCC noted increased sales of downloads were apparent within moments of the awards show starting, with artists who either won awards or played live at the show seeing their sales far outperform the market.
Featured artists continue to see sales increases across the board after Thursday’s album sales (physical and digital) were taken into account – up to midnight last night.
An OCC representative said, “These percentages are sales uplifts compared to the same period the previous week (up to the end of business Thursday) and chart movements will be confirmed in the Official Album Chart which will be announced by Radio One on Sunday.”
Data as released:
Duffy, ‘Rockferry’: 66.3% up – set to move up from 19 last week into the Top 5.
Ting Tings, ‘We Started Nothing’: 58% up – set to move up from 33 last week into Top 20.
Kings Of Leon, ‘Only By The Night’: 47.4% up – set to move up from 2 last week to 1.
Coldplay, ‘Viva La Vida Or Death And All His Friends’: 26% up – set to move up from 31 last week into the Top 20.
The data is based on sales across 6,200 digital and physical music retailers (high street retailers, independent stores, supermarkets, internet retailers etc), equating to 98% of the total albums market, the OCC explained.
Speaking yesterday, Martin Talbot, Managing Director of the Official Charts Company, observed: “In this digital age, fans can hear music on the TV or radio and instantly satisfy their need to own the track or album by downloading it there and then. And these figures indicate that a show like the Brits can have an immediate impact on sales – an impact which we expect to see rolling through the rest of this week, as CD sales are also boosted by the Brit artists’ media profile and in-store retail campaigns.”