Virgin Radio boss, Clive Dickens, is discussing a subscription music service that has more in common with the recently-announced Sky/Universal service than any a la carte or fixed price notion.
Dickens explains: “Our model is about looking at the technology available and working out the balance between DRM and DRM-free. What we’re suggesting is the monthly subscription can vary. If you’re going to pay £5 a month you would get a certain amount of subscription and, say, five tracks to keep a month and if you pay £10 you’d get a certain amount of subscription and 10 tracks to keep each month,” he told Music Week.
There’s an interesting insight at the company’s plans on the One Golden Square blog, which promises to implement and relaunch the transformed radio station in autumn.
“Essentially we are a music radio station,” writes Ben Jones. “That is what the UK public expects from us. People tune in to hear music. Obviously at breakfast many tune in to hear Christian, sometimes the music is just part and parcel to the total programme he delivers, but outside of that the main reason for listening is the music we play.”
The blog promises more variety in music playlists, and more opportunities to play music from off the playlist.
Given that digital radio sales systems are looming now, does Virgin’s plan include over-the-air music sales for digital radio listeners?