Nokia’s ‘iPhone-killer’ to launch next week

Nokia will unveil its very own iPhone-killer next week, a touchscreen device until now called the ‘Tube’.

Following up last week’s introduction of the first Android-powered touchscreen device, HTC’s Dream, the Nokia gadget is the first device from the manufacturer to employ this technology.

Nokia will introduce its new handset in London next week on October 2. While the company has declined to comment on the launch, a Gartner analyst observed the company continues to lag behind Apple, “We have been wating for the market leader to respond to Apple’s iPhone for a year and a half now.”

The company does have a good track record, the same report explains, observing that while Nokia was late to introduce devices capable of accessing 3G network, the devices it did offer quickly achieved wide market acceptance.

Nokia will also launch its Comes With Music in the UK next week, along with another new Xpress handset, to be sold at Carphone Warehouse from October 17.

Speaking at an industry event this week, Nokia’s Comes With Music’s go-to-market head Tom Erskine promised an aggressive turf war with Apple for the consumer markets, “We’re going to put a very major marketing investment behind it indeed this Christmas,” he said. “We’re going to bring some investment and focus. Nokia is a big and powerful company – music is right at the top of our agenda at the moment. We’ll be looking to make the market bigger in the next couple of years.”

Nokia has made some major investment in the space, acquiring the rest of Symbian earlier this year and promising to license out its new touch-based OS.

“Symbian is the largest mobile phone software developer globally and it is up to our customers to decide how popular and accepted our software is,” the company has said.

Oh, and here’s an early demo of what the software is expected to be:

If you enjoyed this post, make sure you subscribe to my RSS feed!

2 thoughts on “Nokia’s ‘iPhone-killer’ to launch next week

  1. Pingback: Nokia’s Jumping in The Ring, Apple’s Taking off The Gloves « Tech N’ Marketing

  2. AC

    I don’t think it’s correct to call this device an “iPhone killer”. Nokia has a very large portfolio of handsets and this particular model is a low to mid-range device.

    Nokia Eseries and Nseries smartphones kill the iPhone just fine 😉

Leave a Reply

Your email address will not be published. Required fields are marked *