Nokia is planning a big media bash on October 2 to launch its ‘Comes With Music’ service in the UK.
The company is sending out invitations to media requesting they attend the launch party, to be held at London, Camden’s Koko, with performances from Keane and Ida Maria.
Nokia has reached an exclusive one-year deal with Carphone Warehouse, which will offer Comes With Music with the Nokia 5310 XpressMusic handheld.
Comes With Music allows unlimited music downloads to the handset and to a designated PC for one year, after which users can keep the music.
However, music publishers have claimed the service hasn’t yet achieved correct licensing deals with them, while some unconfirmed reports suggest the handsets may be pretty costly if purchased with the service. There’s also some questions as to how data charges will work for users of the system.
The analysts at Informa Telecoms & Media have warned that the “business model (of the service),” may be complex. asking if “Nokia will be able to make any profit from the service.”