Carphone Warehouse has today confirmed the pricing and launch details of Nokia’s much-anticipated ‘Comes With Music’ service – and the price structure seems set to give iPhone a run for its money.
Nokia Comes With Music offers a year of unlimited access to millions of tracks, to keep forever, for a one-off fee which is included within the handset price.
The service goes live on 16 October 2008. Customers will be able to get into it by paying a one-off cost of £129.95 which includes a Nokia 5310 XpressMusic handset (available in eight colours).
The Carphone Warehouse will be offering the Nokia Comes With Music exclusively on Pay As You Go, from 805 Carphone Warehouse stores and online at www.carphonewarehouse.com.
Nokia Comes With Music allows tracks to be downloaded directly to your computer, from where they can then be transferred to the handset. Downloaded tracks can be kept on the handset or PC forever – for no additional fee.
A collaboration with Universal Music Group International and Sony BMG Entertainment will give consumers instant access to a diverse array of international artists’ material, from Iron Maiden to Hot Chip. This means users will be able to access over two million tracks from the extensive Nokia Music Store catalogue.
Once the year’s subscription is complete, customers can keep all of their music, without having to worry about it disappearing when their subscription is over. There is also a number of attractive options to continue downloading new music: users will be able to purchase additional tracks from the Nokia Music Store, or move on to a Nokia ‘unlimited access’ subscription service to enjoy new releases and catalogue tracks not downloaded during the initial year.
Andrew Harrison, UK CEO of The Carphone Warehouse said: “We’re delighted to be able to offer this revolutionary music service to our customers at such a compelling price and anticipate demand to be exceptionally strong, especially in the run-up to Christmas. Music lovers nationwide will now be able enjoy access to millions of tracks for a one-off charge. We believe this to be the best music offering available which completely breaks the mould of conventional online music purchases.”
There are some limitations to the service:
– Customers must register their PC and their Comes With Music device to their account before any content can be downloaded and content can then only be downloaded/synchronised between the two devices registered to the account at any one time. The user can only be logged into one device at the time.
– At the end of the 12 months term customers can keep the music on their original device and PC. And if they buy a new compatible (i.e. Nokia) device or a new PC they can re-download or synchronise all of the content they have downloaded under their Comes With Music subscription.
– The user is only able to change registered mobile device or PC every three months for a further two years post termination
– If the user buys a new PC during the initial 12 month term they can transfer their Comes With Music collection to it (once in three months)
– The biggest limitation: After two years post termination (after three years from beginning of the subscription) users will be able to keep the content on their current device/PC but will no longer be able to re-download it from the service