Netflix, Tivo team to drive Apple out the den

Tivo and Netflix have joined forces in another stab at keeping the Apple TV and iTunes out of the digital den.

The companies will give subscribers to both services the chance to stream thousands of movies and TV episodes from Netflix directly to the TV using TiVo Series3, TiVo HD, and HD XL digital video recorders.

The two companies are testing the new capability in several thousand U.S. households and expect it to be broadly available in early December, in time for the holidays. The feature will be offered at no additional charge to customers who subscribe to both services.

The agreement provides Netflix with an important new technology partner to instantly stream its library of more than 12,000 choices of movies and TV episodes directly from Netflix to the TV.

“For Netflix and TiVo subscribers, this collaboration offers a fabulously easy way to enhance the enjoyment of watching movies in the comfort of their living rooms,” said Reed Hastings, co-founder and CEO of Netflix. “Subscribers to Netflix and TiVo are avid movie watchers and this combination gives them immediate access to all of the great content available through TiVo and the thousands of additional choices available to be streamed instantly from Netflix.”

“Joining forces with Netflix creates the ultimate video on demand service and solidifies TiVo’s leading position as the one-box solution for aggregating, searching, and delivering the best content available anywhere right to the TV,” said Tom Rogers, president and CEO of TiVo Inc. “Adding Netflix to our already vast library of content differentiates TiVo even further from any other offering in the market today.”

Movies streamed from Netflix via specified TiVo DVRs is done through a wired or wireless broadband connection and a Netflix Queue-based user interface. Members visit the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on subscribers’ TVs and available to watch instantly through the TiVo service.

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