We’ve been hoping this would happen – it looks like online film-on-demand service, Netflix, is looking seriously at the potential of introducing its own iPhone/iPad app to enable customers to hire its movies using the Apple devices.
The company last night began surveying a select group of Netflix customers to assess their interest in such a move. As proposed, the movie and TV streaming service would only work over WiFi.
The text of the survey (as reported by Hacking Netflix) follows:
“Imagine that Netflix offers its subscribers the ability to instantly watch movies & TV episodes on their iPhone. The selection availability to instantly watch includes some new releases, lots of classics and TV episodes. There are no advertisements or trailers, and movies start in as little as 30 seconds. You can fast-forward, rewind, and pause or watch again. The movies & TV episodes you instantly watch are included in your Netflix membership for no additional fee.
“Whenever you want to instantly watch content on your iPhone, your iPhone must be connected to a Wi-Fi network (such as one you might have at home or at work, or in public places like coffee shops, book stores, hotels, airports, etc.)
“If this functionality were available, how likely would you or someone in your household be to instantly watch movies & TV episodes on your iPhone via a Wi-Fi network?”
Netflix has talked a little about potential iPhone plans before, of course, but nothing has yet come of it.
We’ve a feeling that while it may not like it, Apple may be forced to allow Netflix to offer the app through iTunes as to refuse may fall foul of competition law, as Netflix is a major competitor in the online film and TV space. And in any case, if iPhone fails Netflix will get involved with Android.