MySpace Music today completed a deal to acquire certain assets of the popular social media music service imeem.
MySpace CEO Owen Van Natta says the deal, “will allow us to leverage imeem’s industry leading technology and over time, meaningfully integrate their products into the MySpace Music experience.”
Since its inception in 2003, imeem has built a highly engaged music community of more than 16 million users worldwide. imeem helped pioneer the ad-supported digital music model and created the Web’s first embeddable music and video playlists enabling users to embed songs and playlists virtually anywhere on the Web, including MySpace.
“In the coming weeks, our team will be working to take the aspects of imeem that users love and migrate them to MySpace Music,” MySpace Music exlplained in statement. “We’ll start that transition today by redirecting imeem users to MySpace Music to discover their favorite music. As quickly as possible, we’ll be working to offer users the imeem playlists they’ve created on MySpace Music.”
imeem CEO Dalton Caldwell, CTO Brian Berg, COO Ali Aydar and VP of Sales David Wade are joining MySpace Music’s management team as consultants to help manage this transition.