MySpace launches dedicated UK comedy channel

MySpace has joined forces with Warner Music Entertainment to launch its new online comedy channel, MySpace Comedy UK.

Launched today, 1 August, the MySpace Comedy channel will host Comedybox.tv, an online comedy platform developed by Warner. MySpace is hosting the site and keeping control of the ads, while Warner’s keeps an eye on the site’s video content.

MySpace also confirmed it’s deeply committed to the new comedy destination, saying, “Whether it’s rare clips from big names, specially-created shorts from new acts, amusing animations, or hilarious user-generated content, MySpace seeks to become the new home of comedy on the internet.”

MySpace UK has also partnered with Trident, the UK’s fastest growing gum brand, to launch the ‘MySpace Trident Comedy Awards’. From now until the end of September, comedians are invited to submit short video clips which best demonstrate their skills. A panel will select 15 semi-finalists from which the MySpace community will vote for their top six. These finalists will then perform live at a national awards ceremony on 27 November 2008, before the ultimate winner is announced.

Dom Cook, director of marketing and content, MySpace UK, said: “MySpace Comedy is another example of how MySpace continues to innovate and break new ground on the social web.

“Thousands of comedians are already using MySpace to connect with fans and now, for the first time through the incredible Comedybox.tv portfolio, users will be able to discover all this talent from one place. With the MySpace Trident Comedy Awards we also enable an incredible platform for new acts to breakthrough and established acts to build their fan base by harnessing the power of the MySpace community.”

Conrad Withey, president, Warner Music Entertainment, said, “This partnership provides MySpace UK with a first-class comedy channel, whilst connecting the site’s community of comedians with millions of potential fans and building a powerful A&R tool for WME to spot and sign new talent. Working hand in hand with MySpace UK, we aim to take Comedybox to new heights of creative and commercial success.”

The Comedybox label, which is operated by WME as a standalone entity, will continue to sign comedians discovered through their video postings on the online channel. The imprint currently encompasses audio visual comedy releases, TV production, live tours and a mobile version of the Comedybox site.

Tony Bilsborough, from Trident, said: “Since its launch last year, the Trident brand has been all about pleasure which is why we’re delighted to be linking up with an award that will deliver just that.”
Other features on MySpace Comedy include a directory of the top 100 comedians, featured comedian, daily blogs and ‘videos off the telly’, which showcases the funniest television clips from MySpaceTV.

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