Music 2.0: The New Payola

Payola is a fun-sounding word that may make you remember coloring with a Crayola 64-pack when you were three, but the word essentially refers to bribery.

To be precise, bribery in exchange for promotion of a product, as in payoffs for the airing of recordings.

Which brings us to the use of music in broadcast, cable and satellite television.

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