Microsoft Zune seeks original content

Microsoft’s will push money at Hollywood to give Zune some edge on the iPod.

Microsoft execs have reportedly met with talent agencies and production companies recently. The quest? To grab exclusive licenses to original shows for the device.

“What we would be looking to do with any form of original content is the added component that Zune could provide that iTunes or any competing service couldn’t,” said Richard Winn, director of entertainment development at Zune.

And the company strategy means it is looking to non-traditional programming that can “capitalize on the device’s social networking platform,” writes Hollywood Reporter.

Smug note, always nice to spot when Reuters pay attention…here…and also, here

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