Last.fm offers ‘In Rainbows’ for free playback

Radiohead are offering their hugely successful In Rainbows album for free, ad-supported on-demand streaming playback through Last.fm.
The album was made available on Last.fm to listen to in its entirety, for free at 3pm London Time today. It’s the first time the band have granted a global license of this kind, with licensing arranged through the ‘one stop’ digital licensing platform that Radiohead and their publisher Warner/Chappell Music created at the end of last year. The service enables rights users around the world to secure from one destination all the necessary digital licenses across both the recording and publishing rights in In Rainbows. All licenses are subject to band approval.
¬†In Rainbows, Radiohead’s seventh album, was first made available as a download, which fans could purchase at a price they decided, in October 2007. Last.fm, which is able to track the listening habits of its 21 million-strong community of music fans, revealed that the album was listened to over 22,000 times in the first 12 hours it was available, or once every 2 seconds.
¬†Martin Stiksel, Last.fm co-founder, said: “Radiohead understand that the Internet is changing music distribution, and we’re extremely proud that they’ve teamed up with us to offer In Rainbows for free-on-demand streaming. We believe that music fans should be able to access music for free, and just as importantly, that artists and rights holders should be paid when their music is listened to. Last.fm makes this possible, and we’re thrilled to be working with Radiohead to once again break new ground in digital music.”
Bryce Edge, Radiohead’s co-Manager, said: “We felt this was a fantastic means of offering a new way for people to discover In Rainbows. It’s perfect timing for the band’s current world tour.”
Jane Dyball, Senior Vice President, European Legal and Business Affairs, Warner/Chappell Music said, “The experimental ‘one stop shop’ for all In Rainbows digital rights has proved a great success. It has offered the band a whole spectrum of innovative ways to digitally distribute and promote their album, whilst providing all their licensees with a nimble service on terms set in consultation with the group and their management.”

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