The Kiss 100 stream is prefixed with an audible ad slot, which the company hopes to sell to advertisers. A landing page has also been developed on the Kiss website, specially-crafted for the iPhone, this page is also expected to be populated by ads.
“You’ve braved the queues and you have your precious iPhone in your hand, and there is but one thing to do with it, tune into KISS,” the channel explains on the Kiss website. “Simply go to totalkiss.com on your iPhone and click on the banner to launch the streaming service. Oh, and please check your network contract terms and conditions first if you are thinking of listening outside of a WiFi network.”
The company is looking to offer its radio shows to other mobile phones. The iPhone service will be extended to include Kiss 101 and 105 later this year, Marketing Week explains.
Kiss isn’t the first company to introduce radio to the iPhone – both Virgin and 105 Classics have introduced custom iPhone applications to stream their transmissions to the device, other applications such as allRadio exist to stream signals from the web to the device. XFM, sadly, haven’t yet launched such a solution.