iPhone is the mobile web

old_mobile_phoneWith 8 per cent of the smartphone market, Apple’s iPhone generated 43 per cent of mobile Web requests and 65 per cent of HTML site requests from within the smartphone category, the latest released AdMob stats claim.

AdMob, the world’s largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report.

The report compares requests in AdMob’s network to Net Applications.com Global Market Share Statistics for April 2009 to determine that iPhone and Android users both over index in their share of usage on both mobile Web and HTML Web sites.

Additional findings:

– While Gartner estimated global smartphone sales represented 12 per cent of total device sales in 2008, 35 per cent of AdMob’s worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share.

– The Android OS share of the smartphone market was less than 1 per cent, but generated 3 per cent of mobile Web requests and 9 per cent of HTML usage.

– The Symbian OS had 52 per cent of the smartphone market, but generated only 36 per cent of mobile Web usage and 7 per cent of HTML usage.

– Usage of mobile Web sites greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).

– 24 per cent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.

The comparison of smartphone market share to mobile Web usage in the April 2009 AdMob Mobile Metrics report is based on Gartner Research Handset Sales by Operating System in 2008 and ad requests through the AdMob network of mobile Web sites and applications in April 2009. The mobile Web to HTML Web comparison uses data from Net Applications.com Global Market Share Statistics April 2009 to show HTML usage.

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